about us

Shift is powered by In The Pocket, a leading European digital product studio with over 14 years of experience. We believe it’s our duty to anticipate the future of the digital landscape and stay ahead of the curve. We invite you to join us and be an integral part of shaping that future together.

Who

What’s In The Pocket all about?

In The Pocket represents a new generation of digital services. We are a complete delivery organisation that designs and delivers digital products and platforms from end to end.

We support your digital roadmap in the areas of ML, Strategy, Architecture, Software Engineering and UX.

Why

Why do we 
organise Shift?

As a digital product studio, we find ourselves amidst a whirlwind of emerging technologies, evolving landscapes, and rapid digital growth.

Every year, we strive to rise above the storm and gaze towards the future. Shift serves as our platform to share not only our insights but also the perspectives of esteemed thought leaders. We aim to shed light on the significant shifts taking place in the digital world, welcoming anyone who is eager to listen and learn.

Afterwork

Save your seat

Get ahead of the curve and uncover the top digital trends of 2025. Learn directly from Shift Report authors how to navigate digital strategy in the era of acceleration, enhance workplace wellbeing with AI and leverage AI agents for competitive advantage.

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